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innovation articles

Free Beyond BrainStorming™ Articles - Innovation, BrainStorming, Creative Problem-Solving, Creativity, Ideation

These articles are available to publish/reprint, but MUST have the following byline:

Written by John Storm, RainMaker for the BrainStorm Network, to help you Spark More Profitable Ideas.
Author of "The Book on BrainStorming" and Creator of CyberStorming.com.
For a free copy of "7 Deadly Innovation Mistakes Business People Make", e-mail: 7mistakes@brainstormnetwork.com


10 Deadly Brainstorming Ruts That Kill Innovation

What Does It Mean to be an EXPERT™?

What Does It Mean to be The Idea Expert?

How to Become an Idea Hound

7 Insidious Illnesses That Sap Your Innovation Health

How to Innovatively Evaluate Your Customers and Prospects

Lean Schmean: The Case for FAT Thinking

 

10 Deadly Brainstorming Ruts That Kill Innovation   [HTML] [PDF]

Are you stuck in a "brainstorming" rut? Most people think they know how to brainstorm. Yet, few realize there is more to brainstorming than the one traditional method that Alex Osborn created in the 1950's (yes, LAST century). A multitude of new methods, tools, and techniques have been developed in recent years. Here are 10 of the most deadly brainstorming ruts that kill innovation ...
 

What Does It Mean to be an EXPERT™?   [HTML] [PDF]

There's a lot of talk these days about Experts and Expertise. You'll find plenty of people claiming to be experts in nearly all areas of life. In the business world alone, you'll discover a plethora of experts in strategic planning, marketing, customer service, travel, new product development, etc. Most of these can stake a legitimate claim to this title based on their knowledge and experiences. Yet, a valuable expert is someone whose claim goes far beyond what they've experienced and learned from many years in a certain field, profession, or hobby ... EXPERT™ is John Storm's acronym outlining the key elements of being an expert. The letters stand for: Experience, Xpertise, Passion, Excellence, Recognition, Transferability.
 

What Does It Mean to be The Idea Expert?   [HTML] [PDF]

Idea Expert: Someone who knows the ins and outs of IDEAS ... who has 'em, where to find 'em, how to sort 'em, when to keep 'em, what to do with 'em, and why it's so important to get 'em. Sometimes people ask me great questions, such as ... What is an Idea Expert? How do you become one? Why do you call yourself the Idea Expert?. Ultimately it's up to my clients and readers to decide if this claim can hold proverbial water. Yet, based on the EXPERT™ acronym for identifying a valuable expert, here's my rationale for making the claim ...
 

How to Become an Idea Hound   [HTML] [PDF]

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7 Insidious Illnesses That Sap Your Innovation Health   [HTML] [PDF]

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How to Innovatively Evaluate Your Customers and Prospects   [HTML] [PDF]

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Lean Schmean: The Case for FAT Thinking   [HTML] [PDF]

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